![]() ![]() It’s also far easier to read your data within the interface and make changes. Now look at that! We just created hundreds of new keywords very easily.Īdwords Editor is so versatile in the ways you can streamline and speed up your workflow. Personally, I think the benefits Adwords Editor 12.0 provides is fantastic they’ll save us plenty of time in checking best practice (and for errors) before uploading new campaigns to the live account. Lastly, change the criterion type to broad match. Then, we need to another + before the second word, so click Replace text and replace the space with “ +”. Next, Append the + symbol in front and check Make Changes in Duplicate Items. Rather, highlight all keywords and click Append Text. The manual method of copying the keywords ad group by ad group, then adding the “+”s, would be make for a quick task. Let’s say you have 20 single keyword ad groups, and you to want to expand to have broad match modified variants as well. For example, if you’re building out longer-tail keywords, you could select several keywords and append a token onto each of them.īut here is a more advanced tip you can do with Append Text. This feature lets you add text before or after any part of a keyword, ad group, and even an ad. Lastly, pause out your old $100 off ads, and you have newly updated ads!Īppend Text is a feature you can find neighboring Replace Text. ![]() This will create new duplicates of all the ads with the new offer. Note: you might not want to overwrite your ads and lose their data, so make sure to check Make Changes in Duplicate Items. The first step is to search for all ads with the text “100 off.” Then, highlight all those ads and click Replace Text. So let’s say you have 60 ads that you need to update from saying “$100 off” to saying “Save 50%”. Replace TextĪnother powerful AdWords Editor function is Replace Text, which can save you a lot time making bulk changes to ads. This a new feature, added in the most recent version of AWE. With this feature, all you do is press Control + Command those 3 campaigns on the tree, then click to your Ad Groups. Let’s say your account has eight campaigns, and you want to edit Ad Groups bids in three of them. One of the best features is the Multi-Select. Switch back over to the ads tab and see all the new ads pasted in.Right-click the highlighted ad groups and hit “Paste into” (See image).Go to the ad group tab and select the ad groups you want to paste the search ads in.Go into the ad group and highlight all the text ads that you and copy.If you had the copy right there, it would be a simple upload and editing of the final URLs.īut this is where the trick comes in, if you don’t have the copy on hand or if the final URLs are complex, you can quickly paste the ads to multiple ad groups by following these steps: As an example, you have numerous text ads in one ad group, and you want to those ads to appear to a new set of ad groups. This simple method has saved me countless hours. ![]() We all use it (right?), but there are still a bunch of under-utilized shortcuts that can add hours back into your day. So while AdWords Editor is helping you to manage certain aspects of your campaigns and push data into Google AdWords, it’s not a campaign management platform in the sense that it’s doesn’t make active suggestions around things like bids, keywords, campaign structure, ad copy, etc.AdWords Editor is the ultimate tool in streaming your work by making bulk uploads and changes to your accounts much easier. What it lacks is mainly “intelligence” – the application isn’t doing a lot of automation or making proactive best practice suggestions (for AdWords this happens within AdWords Automated Rules and the AdWords Opportunities Tab).
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